6 Essential Trends to Captivate Gen Z

6 Essential Trends to Captivate Gen Z

In a world where consumer attention is a rare commodity, Generation Z (born between 1997 and 2012), which represents 40% of the world’s consumers, is redefining the rules of marketing. This digital-native and demanding generation expects brands to be authentic,...
Esport Sponsorship: Why take the Leap?

Esport Sponsorship: Why take the Leap?

Esport is a fast-growing market that’s getting more and more attention. Estimated to be worth $2.96 billion (source entreprises.gouv), esport has nothing to envy soccer or tennis. A wave of young talents in communications, marketing, entrepreneurship and graphic...