LATEST NEWS FROM ICS
Esport Sponsorship: Why take the Leap?
Esport is a fast-growing market that's getting more and more attention. Estimated to be worth $2.96 billion (source entreprises.gouv), esport has nothing to envy soccer or tennis. A wave of young talents in communications, marketing, entrepreneurship and graphic...
The importance of words in Community Management
The shift is radical, and the digital world has entered a new era. Once a platform for passive browsing, the internet transformed in 2003 into an interactive space where every user can create and bring content. In this context of increasingly rapid and instantaneous...
Morocco’s World Cup Semifinal Legacy: Brand Impact Analysis
WORLD CUP 2022: MOROCCO IN THE BIG LEAGUEMorocco became the first African team in history to reach the World Cup semi-finals. Treated as the world's surprise package during the group stage, the Atlas lions succeeded in earning a well-deserved fourth place worldwide,...
The Importance of Brand Charity: The Case of PSG
The field of charity event is no longer limited to humanitarian organizations, brands and companies are increasingly engaging in charitable initiatives. The landscape of brands and companies has evolved over the years, with a growing awareness of their social...
Influencers: Fame vs. Sales – How they shape our online society
Social networks have given rise to a new category of personalities, known as influencers. These individuals have acquired considerable influence over their followers, impacting their behavior and choices. It's essential to understand the difference between notoriety...
Point of Sale Revival: Risen from the Ashes!
Since the explosion of e-commerce sites and the proliferation of mobile shopping applications, many observers had anticipated the definitive death of the physical point of sale. Clearly, this death, which became a reprieve thanks to the advent of phygitalization, was...
Understanding Tiktok for better communication
TikTok is a social media application that has become extremely popular in recent years. The application allows users to create short, funny videos, edit them and share them with other users on the platform. TikTok has become an essential platform for creativity and...