LATEST NEWS FROM ICS
6 Essential Trends to Captivate Gen Z
In a world where consumer attention is a rare commodity, Generation Z (born between 1997 and 2012), which represents 40% of the world's consumers, is redefining the rules of marketing. This digital-native and demanding generation expects brands to be authentic,...
The Importance of Close Client Relationships in Streetwear
Streetwear: A Highly Sought-After UniverseAccording to BonneGueule, streetwear is a popular movement that constantly evolves based on trends promoted by pop culture and subcultures. Streetwear clothing is often influenced by the nostalgia of the 80s. Vintage t-shirts,...
Halal Street Food: An Opportunity for Businesses in France
In recent decades, France has seen an evolution in its culinary landscape. There has been an increase in the variety of international cuisine available. Culinary influences have spread across the country, creating a particular enthusiasm for halal street food. A...
Using efficiently Artificial Intelligence to Enhance Competitiveness
Artificial intelligence encompasses tools used by machines to "replicate human behaviors such as reasoning, planning, and creativity." It is revolutionizing nearly every industry, especially marketing, providing capabilities for processing, analyzing, and predicting...
Esport Sponsorship: Why take the Leap?
Esport is a fast-growing market that's getting more and more attention. Estimated to be worth $2.96 billion (source entreprises.gouv), esport has nothing to envy soccer or tennis. A wave of young talents in communications, marketing, entrepreneurship and graphic...
The importance of words in Community Management
The shift is radical, and the digital world has entered a new era. Once a platform for passive browsing, the internet transformed in 2003 into an interactive space where every user can create and bring content. In this context of increasingly rapid and instantaneous...
Morocco’s World Cup Semifinal Legacy: Brand Impact Analysis
WORLD CUP 2022: MOROCCO IN THE BIG LEAGUEMorocco became the first African team in history to reach the World Cup semi-finals. Treated as the world's surprise package during the group stage, the Atlas lions succeeded in earning a well-deserved fourth place worldwide,...
The Importance of Brand Charity: The Case of PSG
The field of charity event is no longer limited to humanitarian organizations, brands and companies are increasingly engaging in charitable initiatives. The landscape of brands and companies has evolved over the years, with a growing awareness of their social...
Influencers: Fame vs. Sales – How they shape our online society
Social networks have given rise to a new category of personalities, known as influencers. These individuals have acquired considerable influence over their followers, impacting their behavior and choices. It's essential to understand the difference between notoriety...
Point of Sale Revival: Risen from the Ashes!
Since the explosion of e-commerce sites and the proliferation of mobile shopping applications, many observers had anticipated the definitive death of the physical point of sale. Clearly, this death, which became a reprieve thanks to the advent of phygitalization, was...
Understanding Tiktok for better communication
TikTok is a social media application that has become extremely popular in recent years. The application allows users to create short, funny videos, edit them and share them with other users on the platform. TikTok has become an essential platform for creativity and...