Esport Sponsorship: Why take the Leap?

Esport Sponsorship: Why take the Leap?

Esport is a fast-growing market that’s getting more and more attention. Estimated to be worth $2.96 billion (source entreprises.gouv), esport has nothing to envy soccer or tennis. A wave of young talents in communications, marketing, entrepreneurship and graphic...
The importance of words in Community Management

The importance of words in Community Management

The shift is radical, and the digital world has entered a new era. Once a platform for passive browsing, the internet transformed in 2003 into an interactive space where every user can create and bring content. In this context of increasingly rapid and instantaneous...
Point of Sale Revival: Risen from the Ashes!

Point of Sale Revival: Risen from the Ashes!

Since the explosion of e-commerce sites and the proliferation of mobile shopping applications, many observers had anticipated the definitive death of the physical point of sale. Clearly, this death, which became a reprieve thanks to the advent of phygitalization, was...