Product or Service: Orange Holiday is a product dedicated to tourists (outside the EU zone) sold exclusively in tobacconists in France (80%) but also in several tourist regions (20%) such as: Disneyland, ADP France and Lagardère Groupe.
Issue: in order to expand its distribution channel Orange mandated I-Can Services to identify new partners specialized in the tourism sector and owning a physical distribution network.
Solution : after analyzing the opportunities in all markets, I-Can teams identified Travelex as a key player to approach.
A first meeting was held in Belgium (Travelex's European headquarters) and at the end of 2019 a partnership agreement was signed.
Results
- Travelex became one of the distributors of Orange products.
- Le produit a été référencé dans tous les réseaux Travelex en France, avec une option pour l’étendre au Royaume-Uni d’ici 2021, et à certains magasins d’aéroports sélectionnés dans le monde entier d’ici la fin 2022, en fonction des performances.
- Potential airports from 2022 onwards: JFK, Dubai, HK & Beijing.
