Change de Devises
Projet Business Development

Product or Service: Orange Holiday is a product dedicated to tourists (outside the EU zone) sold exclusively in tobacconists in France (80%) but also in several tourist regions (20%) such as: Disneyland, ADP France and Lagardère Groupe.

Problématique : in order to expand its distribution channel Orange mandated I-Can Services to identify new partners specialized in the tourism sector and owning a physical distribution network.

Solution : after analyzing the opportunities in all markets, I-Can teams identified Travelex as a key player to approach.

A first meeting was held in Belgium (Travelex's European headquarters) and at the end of 2019 a partnership agreement was signed.

Results

  1. Travelex became one of the distributors of Orange products.
  2. Le produit a été référencé dans tous les réseaux Travelex en France, avec une option pour l’étendre au Royaume-Uni d’ici 2021, et à certains magasins d’aéroport sélectionnés dans le monde entier d’ici la fin 2022 et en fonction des performances:
  3. Potential airports from 2022 onwards: JFK, Dubai, HK & Beijing.