Studies

Better understanding customer purchasing behavior, understanding new consumer trends, validating communication messages and areas to promote through studies, these strategic issues are at the heart of the agency's expertise at I-Can Services.

Adhoc, quantitative and qualitative studies, focus groups, interviews, physical or digital 1to1s: we have consolidated a solid base allowing you to benefit from a relevant consumer panel linked to your audience.

We select, analyze and implement quality studies to quickly position you and diversify your activity via:

  • Market study
  • Image and positioning studies
  • Competitive intelligence
  • Customer journey analysis, etc.
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Personne qui montre des graphiques à un collègue

UX study: Question to improve

The company, specialized in transfers international, wanted to perfect its customer journey on its application with its Moroccan users. To do this, our client wanted to carry out a study among Moroccan users of its application in order to know the points possible to improve.

We have carried out a survey detailed on the use, step by step, of the application within the framework sending and receiving a transfer. Subsequently, we asked 80 people residents in Morocco to make a transfer and respond to the questionnaire. Once we collected customer feedback, we analyzed the responses and made a recommendation regarding the changes to be made.

Sonder pour mieux communiquer

An insurer wanted to find a message unifying and a visual identity reassuring to international.

To find the right communication techniques and a universal visual identity, we carried out an international qualitative and quantitative study. The study took place in France and Ivory Coast and focused on the following points: 

  • Visual identity 
  • communication techniques 
  • Catch phrase

We collected data on these different points which allowed us to answer the initial problem. The graphic charter, the slogan and the communication techniques were therefore created according to international customer feedback.