A bus company wanted to develop its physical presence in France and Europe. Being a completely digital service was a barrier for many potential customers, which is why a physical presence was vital.
We therefore set up a team of expert salespeople whose goal was to find a maximum of points of sales so that they sell the services. Also, we have trained each point of sale individually in the use and sale of the service. In parallel with this action, we have set up a Street Marketing operation.
In total, more than 150 businesses will become partners of the brand.
The company wanted to promote the African offering of its video streaming platform to the African diaspora > in France. She also wanted to reach her target to be able to get her message across and be present in places of lifeand meeting.
We therefore targeted key businesses based on the target and the needs of the brand. In total, we distributed kraft bags and posters in 57 businesses directly linked to the target. This action was carried out in the main corridors of the target in Île de France and Montpellier. We have integrated a QR Code on each of the communication supports to redirect the interested people directly on the app download page.
The company wanted to conquer customers from target countries where they live. Push use of the service and its services. Increase the rate of transformation of active customers and address the KYC issue.
We have established mobile commercial teams in different cities on French territory. We went to meet the target in their places of life and work in order to enlist them directly using tablets provided by the brand.
We have recruited a total of 20,000 clients on a base of 5,000 clients per year on average.
