I-Can Services x Royal Air Maroc

Media Campaign

Topline results

Cities

TV Contacts

Radio contacts

The challenge

The Royal Air Maroc wanted to launch a nationwide media campaign to improve their presence in France. 

The key challenge was to find where the message could be shared to attract new travelers. 

A nationewide set up

To improve Royal Air Maroc’s presence in France, we selected 9 countries based a specific points such as the population and their proximity to airports.

We decided to go for 9 different countries in France to meet potential travelers in the biggest hubs.

 

 On the best channels

We decided to launch an omni channels media campaign.

We broadcasted the message on TV, radios stations and on offline mediums. Our focus was on public transportation, train stations, metro stations and on bus.