I-Can Services x Wafacash & MoneyGram

Digital Marketing

Topline results





The challenge

MoneyGram and Wafacash wanted to reach directly Moroccans living in France & Spain and offer them a unique experience.

They wanted to attract new users during the AFCON (African cup of nations) with a niovative idea.

Our approach

We created a landing page which showcased AFCON’s program as well as a digital football game in order to enrich user experience.

After playing the football game, users were asked to put their contact information to enter a giveaway.

This idea gave us the opportunity to increase brand awareness and create a data base of pontential client information.

We also gave 100€ to charity for each goal during the AFCON. This charity idea was showcased on the website with a real time tracker of the donations.


Display ads

The core of this digital marketing campaign was to display ads on the most visited websites by Moroccans living in France. We displayed ads on websites such as Maroc Foot, Akhbarona and others to have a large audience pool with different points of interests. We also displayed the advertisement on Meta.

visual of a Wafacash and MoneyGram offer