I-Can Services x Orange

Street Marketing

Street Marketing Topline results

Weeks

Contacts

Promoters

The challenge

Orange created a mobile plan for tourists in France using street marketing.

During the summer, the telecomunication leader wanted to attract new customers.

To attract new customers, they wanted to talk directly to tourists in Paris.

Building a story

To create an entire story around Paris and the french culture, we hired 4 promoters and dressed them up the french way.

We imagined a flyer showcasing hidden spots of Paris to visit to attract the attention of tourists. We also added images of french monuments to attract their curiosity.

 

 Aiming to sell

We trained the promoters with one goal : selling. In fact, selling was center of the campaign as we managed to sell mobile plans and create flows to store.

We helped the brand gain visibility, sold mobile packages and created added value for tourists.

Photo of two promoters in Paris using Segways in front of the Louvre pyramid during a street marketing campaign