I-Can Services x Royal Air Maroc

Media Campaign

Topline results

Cities

TV Contacts

Radio contacts

The challenge

The Royal Air Maroc wanted to launch a nationwide media campaign to improve their presence in France. 

The key challenge was to find where the message could be shared to attract new travelers in an exciting media campaign. 

A nationewide set up

To improve Royal Air Maroc’s presence in France, we selected 9 countries based on specific customer needs while travelling.

 

 On the best channels

We decided to launch an omni channels media campaign, broadcasting the message on TV, radios stations and on offline mediums. Our focus was on public transportation, train stations, metro stations and on bus.